Using social media and targeted advertising to promote your brand.
Effective brand promotion using social media, targeted advertising and influencer marketing.
Regular and outstanding communication, creating contests, working with influencers will help you build a loyal fan base and increase sales.
Social media marketing is an essential part of online marketing as well as an excellent way of communicating with potential customers, building loyalty, and customer engagement.
SMM
How SMM Creates
Business Growth?
Create an additional source of sales Drive traffic to your website
Increase brand awareness and loyalty
Promote your brand with targeted ads on Facebook and Instagram
Who Will Benefit?
Online stores
Blogs and mass media
Corporate websites
Service industry
Personal brands
What we do
Making great things together
Why do I need social media for my brand?
Social media is no longer a “nice to have” feature. An active social media presence is expected, and it can be a powerful tool when used correctly, allowing you to:
How does social help fill the marketing funnel?
Many of our clients are challenger brands, start-ups, or they're established but not well-known to the public. We use social media to build awareness and strengthen confidence in your prospects and current customers. After all, your social profiles are one of the first impressions you'll make, it needs to be a lasting one.
Our organic social program provides your current social audience with a variety of content that establishes your brand as an expert in your category. We combine pillars like thought leadership, owned content, company news, company culture, special events and campaigns, and media wins to keep your social profiles active, interesting and informative.
In conjunction with our organic social program, we also provide paid social services to help our clients connect with specific, highly targeted audiences. Paid social is the perfect tool to get in front of key stakeholders and can be used to increase brand awareness and followers, improve consideration, and prime the pump for conversions down the road.
What social media services does Idea Grove provide?
I can handle executing social media on my own, but I need training. Can Idea Grove help?
Absolutely! We can provide custom consulting and training to help support your marketing objectives.
What tools do you use?
How should I use organic social media for my brand?
Here are just a few ways B2B tech companies use social media to accelerate their marketing objectives.
How does paid social support my marketing goals?
If you’re struggling to get in front of highly niche audiences, paid social is a great way to connect. Here’s how it helps:
Why do I need social listening?
Social listening allows you to collect real-time and historical data through various social platforms like Twitter, Reddit, Instagram, etc. It’s an excellent resource to identify conversations happening around your brand, your competitors and conversations within your industry. We work with our clients to determine what they want to listen for, build queries, analyze the data, and give you actionable insights that can inform future campaigns and marketing efforts. The information we pull can provide a wide variety of insights:
What social platforms do you support?
How can influencers help my brand?
Working with B2B influencers allows you to tap into the entire audience who follows and trusts that individual. An influencer becomes an ambassador and storyteller of your brand to build trust in a way that you can’t do yourself. In B2B brands, it is important to find out where your audience is and who they know and trust in your industry. Once you find the most known individuals in your space, the door is open to partnering with those people to be brand ambassadors and tell their audience why they need to work with you.
How can review sites help build awareness?
If someone is searching for a service or solution, review sites are often one of the first results they will see, and it’s often one of the first results clicked. Having a strong presence on the leading review site gives multiple opportunities for prospects to find your company while they are already searching for business. If your review site profile stands out, gives a tangible representation of your work and who you are, and has a high number of reviews, then prospects will know your brand well without ever leaving the site.
Having a credible and robust presence on various review sites helps potential prospects learn more about your company through trusted third-party sources and customer testimony. It’s one thing to tell a prospect that your services are excellent, but they are more apt to buy in and take the next step towards conversion when they hear it from a trustworthy source.
What’s an executive social media program?
We know executives have hectic schedules, but people are looking for their social presence and commentary. We provide execs with a complete social program, including social content creation, publishing, ghostwriting services for thought leadership and social listening insights to help them stay on top of what’s happening within their industry and keep tabs on their competition.
