Complex Strategies for Pay Per Click and Targeted Advertising

PPC Management Services

Complex Strategies for Pay Per Click and Targeted Advertising

Using social media and targeted advertising to promote your brand.

For the past sixteen years, we've been creating pay per click advertising for brands and companies in response to the demands of their target audience.

We use a full range of tools for pay per click and targeted digital advertising to reach the right person at the right time in the right place.

We can optimize the following
KPIs for your business:

CPL

Cost per Lead

CPO

Cost per Order

CКК

Cost Revenue Ratio

ROMI

Return on Marketing Investment

Our PPC services

PPC 2.0 is our ROI-oriented approach to set up and manage ppc advertising campaigns. We use a See-Think-Do-Care framework and optimize advertising channels based on particular tasks related to the sales funnel stage.

See

Think

Care

'See' stage: Awareness

Target audience:

Broad audience size. Customers are unaware of your product or brand, they don't know your product can fulfill their needs or solve their problems.

Goals:

To raise brand awareness, to convey brand message, and increase the number of customer touchpoints.

Tasks:

To generate demand, draw attention to the product and reach a wider audience through advertising.

Tools:

Display advertising, video advertising, targeted advertising.

KPIs:

Market coverage, number of touchpoints, brand awareness, number of new visitors and engagement.

'Think' stage: Demand

Target audience:

Medium audience size. Customers have problems to solve and needs to fulfill but they are unaware of your product. They either don’t know how to solve their challenges or solve them with another product.

Goals:

Help the target customer understand the benefits of the product, and how it can solve their challenges.

Tasks:

Convey the advantages of a product, examples of its usage. Reach broader audience.

Tools:

Pay per click advertising, display advertising, video advertising, targeted advertising.

KPIs:

CTR, bounce rate, micro conversations which will help us conduct detailed analysis during the next stage.

'Do' stage: Choice and transaction

Target audience:

Narrow audience size. The customer is ready to purchase and is locking for better product or service.

Goals:

To convince customer to buy a product focusing on its benefits and USP.

Tasks:

Pay per click advertising, remarketing, marketplaces and price comparison websites, targeted advertising.

Tools:

Pay per click advertising, remarketing, marketplaces and price comparison websites, targeted advertising.

KPIs:

Cart abandonment rate, conversation rate, customer acquisition cost / transaction cost, ROI.

'Care' stage: Recommendations and repeat purchases

Target audience:

Clients who placed an order or completed a transaction.

Goals:

Encourage repeat purchases.

Tasks:

Sales promotions, loyalty programs, cross selling and encouraging repeat purchases.

Tools:

Targeted advertising, remarketing.

KPIs:

Conversation rate, ROI, revenue per user.

PPC Management Tools

Search Advertising

Pay per click advertising in search engines is a text ad displayed by search engines in response to a query by a user.

It drives more website conversions reaching the most relevant audience interested in your products or services.

Shopping Ads

Shopping ads are ads that include rich product information, such as a product image, price and merchant name. We can create shopping campaigns using Google Shopping.

Google Shopping Management is especially effective for eCommerce businesses.

Banner Advertising

A popular form of online advertising that entails embedding an advertisement into a web page. Flexible targeting allows you to reach different customer segments (e.g., demographic or behavioural).

It's also an excellent tool to raise brand awareness.

Video Advertising

Uploading videos to YouTube and other video hosting services is a great user engagement tool that helps you build a positive image of your company in the mind of your target audience. It's an excellent tool to increase brand awareness.

This channel has lots of formats and flexible targeting options.

Social Media Targeting

Personalized advertising on social media networks that allows you to target an audience based on characteristics such as age, gender, geography, common interests, marital status, education, job and family events (e.g., engagement).

It's an excellent tool for building both brand awareness and direct sales.

Marketplaces and Price Comparison Websites

Advertising on various marketplaces and price comparison websites allows you to reach people who compare product features, prices, providers and are ready to make a purchase.

The advertising is feed-based and the ads appear in the corresponding section of a marketplace.