Email&Retention marketing on a turnkey basis for online stores, mobile applications, online services and commercial sites.
We set up systemic and personalized communication with your audience through mass and automated Email, SMS, Viber mailing lists and Push notifications.
We monetize your contact base, convert site traffic into subscribers, increase conversion at all stages of the sales funnel and increase loyalty, average check and purchase frequency.
Email, Messenger, Push Notifications to Safeguard Your Business Objectives
We implement a system for collecting a subscriber base. We are preparing for your site the design of newsletter subscription forms, motivation to subscribe and terms of reference for implementing forms and transferring new contacts to the mailing service.
Using accurate customer segmentation and targeted mailing lists, we can increase your sales volume. Customers who make an order are offered related products and additional services.
Utilizing our engagement email campaigns we turn visitors to your website into paying customers, offering them relevant products and special offers.
Through regular and structured communication with customers, we generate more repeat sales, converting one-time buyers into loyal customers.
How many of your customers purchased once and never came back? By utilizing RFM analysis, we will create a proposal to encourage repeat purchases amongst target groups.
Sending regular emails allows you to gently remind your customers of your business and seasonal peaks, where your levels of demand are at their highest. Sending relevant content regularly can help increase brand awareness and loyalty.
What do our Email Marketing services include
Effective strategy
An audit of your existing customer base
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools
Competitor analysis to create successful email templates and activate your customer base
Help with finding the most effective communication channels and types of mailing lists for your business
A plan and strategy to launch new tools
Email marketing list building
- Definition of a user journey map
- Use of pop-up and other types of forms on your site to grow your contact list
Extensive system of automated mailing lists
- Abandoned browse emails
- Abandoned cart emails
- Registration confirmation emails
- Order confirmation emails
- Order status emails
- Post purchase emails (review, cross-selling)
- Event triggered and segment-based emails
Email marketing setup service for your newsletters
- Configuration of a mail transfer agent and reviewing the spam score and email deliverability
- Set up of analytics and data management
Technical requirement documents
- For programmers — to embed forms to your website and set up triggered emails
- For web designers — for email banners
Regular email newsletters
- Automated and manual email campaigns
- Development of effective hypotheses to improve KPIs
- A/B tests to determine which variations perform better for later usage
Content for email marketing campaigns
- Creation of an effective content strategy for promotional and informational emails
- Design and build of HTML email templates
Email list optimization and segmentation
- Processing, updating and segmentation of your customer base
- Completion of an RFM analysis
Monthly reporting on the main KPIs
- Synthetic email marketing KPIs:
- Open rate (OR) is the percentage of the total number of subscribers who opened an email campaign
- Click-through-rate (CTR) is the percentage of users that have clicked on at least one link in your email marketing campaign
- Click-to-open-rate (CTOR) compares the number of unique clicks to unique opens
- Reputation management KPIs:
- Bounce rate is the percentage of email addresses in your subscriber list that didn't receive your message because it was returned by a recipient mail server
- Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox
- Unsubscribe rate is a measure that indicates the percentage of users who have opted-out from the mailing list
- Business performance KPIs:
- ROMI — return on marketing investment
- CPO — cost per order
- CAC — the cost of winning a customer who has purchased a product/service
Tools and Email Marketing
Strategies We Use
Triggered emails
We set up triggered email campaigns to provide automated, personalized responses to customers' activities on your website such as: cart abandonment, abandoned browsing, items back in stock and other events.
Informational emails
These are to build expertise and create customer loyalty providing content they may find useful.
Re-engagement of inactive customers
We set up re-engagement email campaigns to win back your inactive subscribers.
Welcome emails
A sequence of emails sent directly after a user signs up. These emails help you build an ongoing relationship and trust with your customers.
Customer service emails
Customer service emails such as subscription confirmations, order status updates, review requests and other customer service emails including cross selling.
Customer satisfaction surveys
We invite customers to fill out an email survey to help you understand their requirements and to gather data for more detailed segmentation.
Promotional emails
Promotional emails for coupons, sales, promo codes and special offers targeting particular segments of your customers.
Event-triggered promotional emails
We send both mass and personalized emails with promotions tied to an event during a year.
Use of additional channels of communication
Push notifications, Viber messages and SMS.
RFM analysis
Customer segmentation based on the frequency, recency and monetary value of their transactions to create personalized offers with higher ROI for your top customers.
